Josep Ferrusola

Work

Archipelago Founding Board

Client

NEOM

Industry

Graphic design and art direction

Services

Art direction and conceptual development of the Founding Boards for the Archipelago region within the NEOM project. The goal was to envision and visually communicate the unique purpose, identity, and experience of each of the 8 strategic islands.

Key Responsibilities:
· Strategic concept creation for each island.
· Visual storytelling and art direction.
· Development of immersive, narrative-driven Founding Boards.
· Alignment with NEOM’s future-forward and sustainable vision.
· Collaboration with creative, strategy, and branding teams.

Island Concepts:
01 – Time Disruption: The limitless party island. A place where time is irrelevant, and celebration never ends. Designed for escapism and high-energy social experiences.
02 – Longevity: The island of timeless wellness. Focused on extending life and enhancing health without aging. Combines nature, science, and serenity.
03 – Unicorn Nomads: The island of visionaries. A hub for thinkers and innovators building a sustainable, future-ready society.
04 – Luxscape: The ultra-luxury island. Fully curated and branded by the world’s top luxury names. Extreme personalization and indulgence.
05 – My Island: The all-in-one lifestyle island. Everything you need to live, work, and relax in one place. A complete, self-contained experience.
06 – The Collection: The evolving showroom island. Constantly refreshed with new experiences, design, and innovation. A dynamic, curated showcase.
07 – The Sanctuary: The wild and authentic island. A raw, untouched space for true disconnection and connection with nature.
08 – Xtrem: The Xtrem sport island. Designed for thrill-seekers. Extreme sports and challenges in a bold, natural setting.